Swatch Group turned to the low-end market

Nick Hayek March 1 represent, Swatch Group in 2012 is expected to achieve high single-digit growth.In China, sales of the most high-end watches are now easing, but no need to worry.Swatch may therefore shift to the low-end market.
swatch

CEO of the world's largest watch maker Swatch Group, Nick Hayek March 1, said the group in 2012 is expected to achieve high single-digit growth.He said, Swatch overall situation is very good, all businesses have increased in all regions of the world.

Swatch Group's high-end brands Breguet (Breguet), (Blancpain) Blancpain and Omega (Omega), etc., in the end brand Tissot (Tissot), Balmain (Balmain), Certina (Certina) and other low-end brands there Swatch (Swatch) and Fei Fei child table (Flik Flak).

Hayek said, to benefit from the strong Swiss franc and other currencies, gold rose, the group of high-end brands may occur 4% -5% growth this year.In prices this year will not end brands, Swatch will strive to reduce costs to maintain a price advantage, to make sure not to lose market share.

2011 Swatch Group sales grew 10.9 percent to $ 8.0 billion, net profit grew 18.1% to $ 1.4 billion.

Hayek said that in January 2012, in February have achieved double-digit growth, but he was cautious, given this is the year the trend continued.

He said that despite all the talk about China, but the US is also very good.Swatch Group in the US market last year to achieve 45% growth earlier this year, it reached 50% growth rate.

He said that in China, the best-selling high-end hublot swiss replica are now easing, but no need to worry.Swatch may therefore shift to the low-end market, while January and February Longines, Tissot and Swatch sales did grow significantly.

Swatch Group plans in 2012 to open 100 stores worldwide, of which the United States will open three or four.This year expansion in the innovation, production, retail and customer service areas will generate 1000 jobs, half of them in Switzerland.

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